/// REVENUE IS VANITY, CASH IS SANITY | COMPETITION IS FOR LOSERS. SCALE OR DIE | EGO IS THE ENEMY OF PROFIT. KILL IT | DEFAULT ALIVE IS THE ONLY REAL KPI | MARKETERS SELL TOOLS, STRATEGISTS SELL HOLES | YOUR IDEA IS WORTH $0. EXECUTION IS THE MULTIPLIER | FOCUS IS A SUPERPOWER. SAY NO TO EVERYTHING ELSE | BE DIFFERENT, NOT JUST BETTER | SOLVE A BLEEDING NECK PROBLEM OR QUIT | RECRUIT WARRIORS, NOT EMPLOYEES | FIRE FAST. HIRE SLOW. PROTECT THE CULTURE | YOUR BRAND IS A PROMISE DELIVERED, NOT A LOGO | COMPLEXITY IS THE SILENT KILLER OF MARGINS | IF YOU CAN'T MEASURE IT, YOU DON'T OWN IT | NET PROFIT IS THE ONLY SCOREBOARD THAT MATTERS | SPEED IS AN UNFAIR COMPETITIVE ADVANTAGE | BORROWED CAPITAL IS A NOOSE, OWNED CAPITAL IS A SHIELD | MARKET SHARE IS RENTED, BRAND LOYALTY IS OWNED/// REVENUE IS VANITY, CASH IS SANITY | COMPETITION IS FOR LOSERS. SCALE OR DIE | EGO IS THE ENEMY OF PROFIT. KILL IT | DEFAULT ALIVE IS THE ONLY REAL KPI | MARKETERS SELL TOOLS, STRATEGISTS SELL HOLES | YOUR IDEA IS WORTH $0. EXECUTION IS THE MULTIPLIER | FOCUS IS A SUPERPOWER. SAY NO TO EVERYTHING ELSE | BE DIFFERENT, NOT JUST BETTER | SOLVE A BLEEDING NECK PROBLEM OR QUIT | RECRUIT WARRIORS, NOT EMPLOYEES | FIRE FAST. HIRE SLOW. PROTECT THE CULTURE | YOUR BRAND IS A PROMISE DELIVERED, NOT A LOGO | COMPLEXITY IS THE SILENT KILLER OF MARGINS | IF YOU CAN'T MEASURE IT, YOU DON'T OWN IT | NET PROFIT IS THE ONLY SCOREBOARD THAT MATTERS | SPEED IS AN UNFAIR COMPETITIVE ADVANTAGE | BORROWED CAPITAL IS A NOOSE, OWNED CAPITAL IS A SHIELD | MARKET SHARE IS RENTED, BRAND LOYALTY IS OWNED/// REVENUE IS VANITY, CASH IS SANITY | COMPETITION IS FOR LOSERS. SCALE OR DIE | EGO IS THE ENEMY OF PROFIT. KILL IT | DEFAULT ALIVE IS THE ONLY REAL KPI | MARKETERS SELL TOOLS, STRATEGISTS SELL HOLES | YOUR IDEA IS WORTH $0. EXECUTION IS THE MULTIPLIER | FOCUS IS A SUPERPOWER. SAY NO TO EVERYTHING ELSE | BE DIFFERENT, NOT JUST BETTER | SOLVE A BLEEDING NECK PROBLEM OR QUIT | RECRUIT WARRIORS, NOT EMPLOYEES | FIRE FAST. HIRE SLOW. PROTECT THE CULTURE | YOUR BRAND IS A PROMISE DELIVERED, NOT A LOGO | COMPLEXITY IS THE SILENT KILLER OF MARGINS | IF YOU CAN'T MEASURE IT, YOU DON'T OWN IT | NET PROFIT IS THE ONLY SCOREBOARD THAT MATTERS | SPEED IS AN UNFAIR COMPETITIVE ADVANTAGE | BORROWED CAPITAL IS A NOOSE, OWNED CAPITAL IS A SHIELD | MARKET SHARE IS RENTED, BRAND LOYALTY IS OWNED