Marketing
Sales management
Learn how sales actually work, from the first conversation to closing the deal
Course description
A business builds a product and expects it to sell itself. But customers delay decisions, get confused by options, and eventually go quiet. The instinct is to lower the price or add more features. It rarely helps, because the problem is the absence of a sales process.
This course explains the mechanics of a sale. How to guide a customer from the first conversation to a signed contract.
Built for anyone who needs to bring in revenue and wants to understand how the process actually works.
What you'll learn
- Spot people who are never going to buy before you waste time on them
- Lead a conversation without chasing the customer or sounding desperate
- Figure out their actual problem before you start showing the product
- Track where every customer is without getting lost in complicated software
- Get a clear yes or no instead of trying to talk someone into buying