Strategy

Entrepreneurship

From testing an idea to finding first customers and setting a price that protects your profit

Course description

This course is built for anyone launching a business, testing a new product, or trying to understand why their existing one is not selling.

The hard part is not the idea. It is figuring out if anyone will pay — before you spend months building something nobody wants.

This course walks you through five decisions every business has to get right: is there demand, who buys first, how the money works, why you and not a competitor, and what to charge.

By the end, you either have a plan you can execute — or a clear reason to stop and try something else.

What you'll learn

Idea validation
How to test whether anyone will pay before you spend money building — using problem interviews, smoke tests, and minimum viable products
First customers
How to find and close your first 10 paying customers with no ad budget — through cold outreach, referrals, and a value ladder that turns strangers into buyers
Business model design
How to choose between subscription, one-time, marketplace, and freemium — and understand the financial logic behind each one
Competitive positioning
How to answer "why you and not them" in one sentence — using category design and positioning maps to compete without cutting price
Pricing strategy
How to set a price that covers costs, feels fair to buyers, and protects your margin — using cost-plus, value-based, and competitive frameworks

Lessons

Certificate of completion
Finish the course and earn a verified certificate for your LinkedIn

Earn a certificate of completion

Show your network you've done the work by earning a verified certificate for this course.

  • Show proof:receive a verified certificate that demonstrates completion
  • Build a collection:the more courses you complete, the more certificates you earn
  • Share with your network:add certificates to your LinkedIn profile
Certificate of completion preview

Learner reviews

4.7
341 ratings
5 stars
72%
4 stars
18%
3 stars
6%
2 stars
2%
1 star
2%
Sarah M.
Marketing Manager · Berlin

The simulations made everything click. I used to read business books and forget everything — here I actually practice decisions and remember the frameworks.

James K.
Product Owner · London

I finished the whole course in 3 days. Each lesson is short enough to do on a lunch break, but dense enough that I actually learned something real.

Anika R.
Business Analyst · Toronto

Finally an MBA-style course that doesn't cost thousands. The quizzes and flashcards helped me prepare for interviews. Got the job.

FAQ

No card required·upgrade anytime

You might also like:

New
~45 min each · 5 lessons

AI for business

Learn how AI actually works and how to build systems that think, act, and scale on their own

Progress0%
Mini MBA Track
~45 min each · 5 lessons

Growth hacking

From retention and habit loops to A/B testing and blitzscaling — a data-driven system for product growth

Progress0%
New
~4 hours total · 5 lessons

Conversion rate optimization

Learn how conversion actually works and how to systematically optimize every step from click to purchase

Progress0%