Strategy

Entrepreneurship

From testing an idea to finding first customers and setting a price that protects your profit

Course description

This course is built for anyone launching a business, testing a new product, or trying to understand why their existing one is not selling.

The hard part is not the idea. It is figuring out if anyone will pay — before you spend months building something nobody wants.

This course walks you through five decisions every business has to get right: is there demand, who buys first, how the money works, why you and not a competitor, and what to charge.

By the end, you either have a plan you can execute — or a clear reason to stop and try something else.

What you'll learn

Idea validation
How to test whether anyone will pay before you spend money building — using problem interviews, smoke tests, and minimum viable products
First customers
How to find and close your first 10 paying customers with no ad budget — through cold outreach, referrals, and a value ladder that turns strangers into buyers
Business model design
How to choose between subscription, one-time, marketplace, and freemium — and understand the financial logic behind each one
Competitive positioning
How to answer "why you and not them" in one sentence — using category design and positioning maps to compete without cutting price
Pricing strategy
How to set a price that covers costs, feels fair to buyers, and protects your margin — using cost-plus, value-based, and competitive frameworks

Lessons

Certificate of completion
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Learner reviews

4.7
341 ratings
5 stars
72%
4 stars
18%
3 stars
6%
2 stars
2%
1 star
2%
Dani R.
Freelance Consultant · Manila

honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks

Thabo M.
Sales Team Lead · Johannesburg

Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.

Rina S.
Junior Product Manager · Jakarta

I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol

FAQ

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