Idea validation: buying truth before you build
Because most people waste months building products nobody wants.
Validation tests demand before you build—turning guesses into facts and protecting your time and money.
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Idea validation: buying truth before you build
Think
What would you do in these scenarios?
Simulator
The logo before the lesson
A retired school math teacher wants to start her own private tutoring business for high schoolers. She spent two weeks designing a logo, choosing a brand name, and writing pricing tiers — but has not spoken to a single parent or student. What should she do next?
Practice
Test yourself and review key terms
Knowledge check
Why is validation referred to as "buying truth before you build" in the source material?
Concepts
Show answer
Mini Game
Smart Cat Collar
Idea: A GPS collar that tracks health. You have $1,000. How do you check if people want it?
Do
Your action steps for today
Action plan: what to do today
- Define your customer:Describe exactly one person who has the problem you want to solve.
- Find the pain point:What is their biggest headache? Remember: If it is not an urgent problem they need solved right now, it is hard to sell.
- Set a kill metric:Decide now: If I talk to 10 people and 0 are interested, I will change the idea. Logic: This keeps you honest and prevents wasting money.
Some examples and details may be simplified to better convey the core idea. Every business is different — adapt these ideas to your specific context and situation.
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