Core MBA · About

Most of what you learn about business is gone by next week.

Usually that's the format's fault, not yours. One long lecture, nothing to practice on, and the idea slips. Core MBA covers the same ground (pricing, unit economics, growth, leadership) and builds it to stay.

16 courses80+ lessons6 formats per lesson

The platform

What we do

Most business education turns you into a good listener. You follow along, it makes sense in the moment, and you walk away with nothing you can use on Monday.

We build for the opposite. Sixteen courses cover the core of an MBA: strategy, finance, marketing, sales, leadership. Each is five short lessons, and each lesson arrives in six formats, so the same idea reaches you from more than one direction and has somewhere to land: a written lesson, a video, a podcast, a decision simulator, a quiz, and flashcards.

The same concept hits you from six angles, so it sticks instead of evaporating after one 45-minute lecture.

Per lesson

Six learning formats

Theory

One concept per lesson. Opens with a real situation, explains the framework, shows how to use it.

Video

Visual explainers that walk through the key idea. Watch when reading isn't your thing.

Podcast

Audio versions of each lesson. Learn on the go: commute, walk, gym.

Simulator

You get a role and a problem. Pick actions, the scenario reacts. See what worked and why.

Quiz

Ten questions after each lesson. Pick the right answer, see why it's right. A quick check that the concept actually landed.

Flashcards

Key terms with short definitions. Flip through until the words feel familiar.

The reader

Who this is for

People who run a business or work inside one and want to understand pricing, unit economics, or growth strategy without reading a 500-page textbook.

People who keep hearing terms in meetings, nod along, and can't explain them ten minutes later.

No prior business education required. Every concept is explained from scratch.

By the numbers

What's inside

16: courses
80+: lessons
6: formats per lesson
50+: simulations

The authors

Who writes the courses

Each course is owned by an author who covers that domain. Every lesson carries their byline and links to their page, and they all follow the same editorial methodology.

Daniel OkaforAI for BusinessDaniel writes Core MBA's AI curriculum. He focuses on the practical side of applied AI: turning research papers and vendor hype into workflows a non-technical team can actually run. His lessons distill how modern language models behave into a handful of repeatable patterns. Prompting, agentic workflows, evaluation, and knowing where AI tends to break.Marcus ReedPaid & Performance MarketingMarcus covers paid acquisition across search and social. He has spent years inside ad accounts where small changes in bidding, creative, and audience structure decide whether a campaign prints money or burns it. His lessons strip channel jargon down to the few decisions that actually move cost-per-customer.Elena VasquezGrowth & ConversionElena owns the growth and conversion track. She treats growth as experimentation: find the exact step where users drop off, test the change, and read the result honestly. Her lessons turn vague 'grow faster' goals into a measurable loop of retention, conversion, and compounding content.James CallowaySales & PersuasionJames writes the sales and persuasion lessons. His angle is the psychology underneath a buying decision: why one offer earns trust and an identical one gets ignored. He treats selling as a matter of qualification and framing, and builds the practice around real objections.Sofia BianchiEntrepreneurship & StartupsSofia writes the entrepreneurship curriculum. She works the earliest and riskiest stage, where the job is to tell a real problem from a flattering one before money is spent. Her lessons walk through validation, landing first paying customers without an ad budget, and pricing that survives contact with the market.David ChenOperations & CrisisDavid covers operations and crisis management, the unglamorous systems that decide whether a business survives its own growth. He teaches how to find the one bottleneck slowing everything down, build processes that run without the founder, and read a cash runway before it runs out.Rachel AdeyemiLeadership & NegotiationRachel writes the leadership and negotiation track. Her focus is the human side of management: having the conversation everyone avoids, deciding with incomplete information, and reading what the other side actually wants when they won't say it. Each lesson pairs the principle with a scenario to rehearse it.Thomas WrightFinance & AnalysisThomas owns the financial analysis curriculum. He translates accounting into the few numbers a founder needs to make a decision: whether the business is actually making money, which customers cost more than they bring in, and when a cash problem is coming. He keeps it to the figures that change what you do.Nina KovačBusiness LawNina writes the business law track. She makes the legal scaffolding of a company legible to non-lawyers: choosing an entity, governance, raising capital within the rules, and the employment-law mistakes that quietly become expensive.

Contact

Questions or feedback

Reach us at support@core-mba.pro.