Core MBA · Author

Sofia Bianchi

Entrepreneurship & Startups

Sofia writes the entrepreneurship curriculum. She works the earliest and riskiest stage, where the job is to tell a real problem from a flattering one before money is spent. Her lessons walk through validation, landing first paying customers without an ad budget, and pricing that survives contact with the market.

Writes about

Idea ValidationEarly-Stage StrategyPricingGo-to-Market

Courses by Sofia

Every lesson Sofia publishes follows the same editorial process: research, distillation, and a built-in way to practice the idea. Read how we build lessons →

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