Core MBA · Author
Elena Vasquez
Growth & Conversion
Elena owns the growth and conversion track. She treats growth as experimentation: find the exact step where users drop off, test the change, and read the result honestly. Her lessons turn vague 'grow faster' goals into a measurable loop of retention, conversion, and compounding content.
Writes about
Courses by Elena
Growth strategy
Understand why people try your product once and never come back, get new customers from the ones you already have, and know when growing fast will burn money.
Conversion optimization
Find the exact step where people drop off, change the words so visitors understand what you sell in five seconds, and remove the thing that kills checkout.
Content marketing
Pick topics that still bring people in a year from now, turn readers into buyers, and move your audience off social media onto a list you actually control.
Every lesson Elena publishes follows the same editorial process: research, distillation, and a built-in way to practice the idea. Read how we build lessons →
The rest of the team