MarketingMINI MBA TRACK

Growth strategy

From retention and habit loops to A/B testing and blitzscaling — a data-driven system for product growth

Course description

Most products fail not because they lack features, but because they never find out whether anyone truly needs them. Growth starts with proof that users stay — and everything else follows from there.

This course synthesizes the growth methodologies behind LinkedIn, Airbnb, Amazon, and Spotify with the psychology of habit formation and the rigor of scientific experimentation.

Across five lessons, you will:

  • Diagnose product health through cohort analysis
  • Align your team around a single North Star Metric
  • Engineer habit loops that bring users back without paid acquisition
  • Validate every decision with trustworthy A/B tests
  • Scale at the speed the market demands

Built for product leaders, founders, and growth professionals who want to replace guesswork with a structured, data-driven system.

What you'll learn

Diagnose product health
Use cohort analysis to distinguish between temporary growth and sustainable Product-Market Fit
Align cross-functional teams
Implement the North Star Framework to ensure Marketing, Sales, and Product are pulling in the same direction
Design for retention
Build "Hooks" into your product that leverage internal triggers and stored value to create long-term habits
Execute trustworthy experiments
Establish an A/B testing culture that avoids statistical pitfalls and focuses on the Overall Evaluation Criterion (OEC)
Manage hypergrowth
Navigate the organizational shifts required to scale from a "Family" of ten to a "Nation" of thousands

Lessons

Certificate of completion
Finish the course and earn a verified certificate for your LinkedIn

Earn a certificate of completion

Show your network you've done the work by earning a verified certificate for this course.

  • Show proof:receive a verified certificate that demonstrates completion
  • Build a collection:the more courses you complete, the more certificates you earn
  • Share with your network:add certificates to your LinkedIn profile
Certificate of completion preview

Learner reviews

4.5
275 ratings
5 stars
68%
4 stars
21%
3 stars
7%
2 stars
2%
1 star
2%
Dani R.
Freelance Consultant · Manila

honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks

Thabo M.
Sales Team Lead · Johannesburg

Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.

Rina S.
Junior Product Manager · Jakarta

I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol

FAQ

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