Growth strategy
From retention and habit loops to A/B testing and blitzscaling — a data-driven system for product growth
Course description
Most products fail not because they lack features, but because they never find out whether anyone truly needs them. Growth starts with proof that users stay — and everything else follows from there.
This course synthesizes the growth methodologies behind LinkedIn, Airbnb, Amazon, and Spotify with the psychology of habit formation and the rigor of scientific experimentation.
Across five lessons, you will:
- Diagnose product health through cohort analysis
- Align your team around a single North Star Metric
- Engineer habit loops that bring users back without paid acquisition
- Validate every decision with trustworthy A/B tests
- Scale at the speed the market demands
Built for product leaders, founders, and growth professionals who want to replace guesswork with a structured, data-driven system.
What you'll learn
Lessons
Certificate
Earn a certificate of completion
Finish the course and pass the final quiz to earn a verified certificate — yours to keep and share.
- Show proof
- receive a verified certificate that demonstrates completion
- Build a collection
- the more courses you complete, the more certificates you earn
- Share with your network
- add certificates to your LinkedIn profile
Learner reviews
honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks
Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.
I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol