Core MBA · Author
Marcus Reed
Paid & Performance Marketing
Marcus covers paid acquisition across search and social. He has spent years inside ad accounts where small changes in bidding, creative, and audience structure decide whether a campaign prints money or burns it. His lessons strip channel jargon down to the few decisions that actually move cost-per-customer.
Writes about
Courses by Marcus
Social media marketing
Reach more people for the same money by improving creative, show different messages to cold vs warm audiences, and know when your ads have hit their ceiling.
Search engine marketing
Calculate the most you can pay per click and still profit, read the grades Google gives your ads and know what to fix, and tell real buyers from cheap clicks.
Digital marketing
Build trust with strangers before asking them to buy, run the stranger test on your own landing page, and write ads that reach fewer people but get more customers.
Every lesson Marcus publishes follows the same editorial process: research, distillation, and a built-in way to practice the idea. Read how we build lessons →
The rest of the team