Marketing

Digital marketing

Learn how businesses get attention online, from the first message to the paying customer

4.6454 ratings5 lessons~45 min each

Course description

A business puts up a website, runs some ads, posts on social media. Traffic comes in, but almost nobody buys. The usual reaction is to spend more. More ads, more posts, more channels. It rarely helps, because the problem is not volume.

This course explains what actually happens between the first impression and the sale, and where most businesses lose people along the way.

Built for anyone who needs to bring in customers online and wants to understand how the whole process works before spending money on it.

What you'll learn

Tell whether a message is about the company or the customer, and fix it
Build trust with a stranger before asking them to buy
Choose between organic and paid traffic based on your timeline and budget
Run the stranger test on your own landing page
Write an ad that reaches fewer people but gets more customers

Lessons

Certificate of completion
Finish the course and earn a verified certificate for your LinkedIn.
Certificate of completion preview
Verified · shareable on LinkedIn

Certificate

Earn a certificate of completion

Finish the course and pass the final quiz to earn a verified certificate — yours to keep and share.

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receive a verified certificate that demonstrates completion
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Learner reviews

4.6454 ratings
5 stars
71%
4 stars
19%
3 stars
6%
2 stars
2%
1 star
2%

honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks

Dani R.
Freelance Consultant · Manila

Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.

Thabo M.
Sales Team Lead · Johannesburg

I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol

Rina S.
Junior Product Manager · Jakarta

FAQ

Everything above. Free, and self-paced.

Start learning
No card requiredself-paced

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