Marketing
Digital marketing
Learn how businesses get attention online, from the first message to the paying customer
Course description
A business puts up a website, runs some ads, posts on social media. Traffic comes in, but almost nobody buys. The usual reaction is to spend more. More ads, more posts, more channels. It rarely helps, because the problem is not volume.
This course explains what actually happens between the first impression and the sale, and where most businesses lose people along the way.
Built for anyone who needs to bring in customers online and wants to understand how the whole process works before spending money on it.
What you'll learn
- Tell whether a message is about the company or the customer, and fix it
- Build trust with a stranger before asking them to buy
- Choose between organic and paid traffic based on your timeline and budget
- Run the stranger test on your own landing page
- Write an ad that reaches fewer people but gets more customers