Marketing

Digital marketing

Learn how businesses get attention online, from the first message to the paying customer

Course description

A business puts up a website, runs some ads, posts on social media. Traffic comes in, but almost nobody buys. The usual reaction is to spend more. More ads, more posts, more channels. It rarely helps, because the problem is not volume.

This course explains what actually happens between the first impression and the sale, and where most businesses lose people along the way.

Built for anyone who needs to bring in customers online and wants to understand how the whole process works before spending money on it.

What you'll learn

Tell whether a message is about the company or the customer, and fix it
Build trust with a stranger before asking them to buy
Choose between organic and paid traffic based on your timeline and budget
Run the stranger test on your own landing page
Write an ad that reaches fewer people but gets more customers

Lessons

Certificate of completion
Finish the course and earn a verified certificate for your LinkedIn

Earn a certificate of completion

Show your network you've done the work by earning a verified certificate for this course.

  • Show proof:receive a verified certificate that demonstrates completion
  • Build a collection:the more courses you complete, the more certificates you earn
  • Share with your network:add certificates to your LinkedIn profile
Certificate of completion preview

Learner reviews

4.6
454 ratings
5 stars
71%
4 stars
19%
3 stars
6%
2 stars
2%
1 star
2%
Sarah M.
Marketing Manager · Berlin

The simulations made everything click. I used to read business books and forget everything — here I actually practice decisions and remember the frameworks.

James K.
Product Owner · London

I finished the whole course in 3 days. Each lesson is short enough to do on a lunch break, but dense enough that I actually learned something real.

Anika R.
Business Analyst · Toronto

Finally an MBA-style course that doesn't cost thousands. The quizzes and flashcards helped me prepare for interviews. Got the job.

FAQ

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