Marketing
Social media marketing
Run better ads on Meta and TikTok. The auction, the numbers, and why some ads cost less
Course description
Most businesses run ads on social media at some point. The platforms make it easy to start spending, but harder to tell if the money is doing anything. The numbers on the screen look good, the actual results are less clear, and it is not obvious what to change.
This course explains how the ad system works, what the numbers mean, and how to tell whether your ads are actually working.
Built for anyone who runs ads or is about to start and wants to understand what they are paying for.
What you'll learn
- Reach more people for the same money by making the ad better instead of paying more
- Tell the difference between a number the platform made up and one you can trust
- Show a different message to someone who just found you and someone who almost bought
- Know whether a bad result is because of the ad, the audience, or the budget
- Tell when your ads have reached everyone they can and it is time to try something else