Social media marketing
Run better ads on Meta and TikTok. The auction, the numbers, and why some ads cost less
Course description
Most businesses run ads on social media at some point. The platforms make it easy to start spending, but harder to tell if the money is doing anything. The numbers on the screen look good, the actual results are less clear, and it is not obvious what to change.
This course explains how the ad system works, what the numbers mean, and how to tell whether your ads are actually working.
Built for anyone who runs ads or is about to start and wants to understand what they are paying for.
What you'll learn
Lessons
Certificate
Earn a certificate of completion
Finish the course and pass the final quiz to earn a verified certificate — yours to keep and share.
- Show proof
- receive a verified certificate that demonstrates completion
- Build a collection
- the more courses you complete, the more certificates you earn
- Share with your network
- add certificates to your LinkedIn profile
Learner reviews
honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks
Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.
I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol