Core MBA · Author
James Calloway
Sales & Persuasion
James writes the sales and persuasion lessons. His angle is the psychology underneath a buying decision: why one offer earns trust and an identical one gets ignored. He treats selling as a matter of qualification and framing, and builds the practice around real objections.
Writes about
Courses by James
Sales psychology
Figure out why a customer trusts one offer and ignores another, structure pricing so the right option feels obvious, and know when a tactic will backfire.
Sales management
Spot people who will never buy before you waste time on them, figure out their real problem before showing the product, and get a clear yes or no.
Every lesson James publishes follows the same editorial process: research, distillation, and a built-in way to practice the idea. Read how we build lessons →
The rest of the team