Sales psychology
Why customers trust one offer and ignore another — and how to use pricing, urgency, and social proof to sell more without crossing the line
Course description
This course is for founders, marketers, and anyone whose revenue depends on how people make buying decisions.
You already use social proof, scarcity, and pricing anchors — everyone does. The question is whether you understand why they work well enough to know when to use them and when to stop.
Each lesson breaks one principle down to its mechanism: the psychology behind it, the conditions where it works, the conditions where it backfires, and the ethical line.
By the end, you stop guessing which tactic to use and start understanding why each one works — or does not.
What you'll learn
Lessons
Certificate
Earn a certificate of completion
Finish the course and pass the final quiz to earn a verified certificate — yours to keep and share.
- Show proof
- receive a verified certificate that demonstrates completion
- Build a collection
- the more courses you complete, the more certificates you earn
- Share with your network
- add certificates to your LinkedIn profile
Learner reviews
honestly did not expect much for free but the simulator part caught me off guard. i kept replaying scenarios on my commute. way better than just reading theory and hoping it sticks
Did the whole thing over a weekend. Lessons are short but they don't feel dumbed down which is rare. The podcast format is great for when I'm driving between client sites.
I've paid for courses 10x this price that taught me less. The flashcards actually helped me remember terms for a presentation last week. My manager noticed lol