Marketing

Search engine marketing

Master Google Ads. What you pay for, what you control, and how the system decides

Course description

Most businesses eventually try Google Ads. You pick some keywords, set a budget, and see what happens. The system has scores, strategies, and automation options, and it is not always clear what matters and what does not.

This course explains how the system actually works, what you control, and what you are paying for.

Built for anyone who runs search ads or wants to understand them before starting.

What you'll learn

Calculate the most you can pay per click and still make money
Read the grades Google gives your ad and know which part to fix
Decide when to let Google handle bids and when to set them yourself
Show a returning visitor a different ad than a stranger searching the same thing
Check whether the automation is finding real buyers or just cheap clicks

Lessons

Certificate of completion
Finish the course and earn a verified certificate for your LinkedIn

Earn a certificate of completion

Show your network you've done the work by earning a verified certificate for this course.

  • Show proof:receive a verified certificate that demonstrates completion
  • Build a collection:the more courses you complete, the more certificates you earn
  • Share with your network:add certificates to your LinkedIn profile
Certificate of completion preview

Learner reviews

4.5
168 ratings
5 stars
66%
4 stars
22%
3 stars
8%
2 stars
2%
1 star
2%
Sarah M.
Marketing Manager · Berlin

The simulations made everything click. I used to read business books and forget everything — here I actually practice decisions and remember the frameworks.

James K.
Product Owner · London

I finished the whole course in 3 days. Each lesson is short enough to do on a lunch break, but dense enough that I actually learned something real.

Anika R.
Business Analyst · Toronto

Finally an MBA-style course that doesn't cost thousands. The quizzes and flashcards helped me prepare for interviews. Got the job.

FAQ

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