Marketing
Search engine marketing
Master Google Ads. What you pay for, what you control, and how the system decides
Course description
Most businesses eventually try Google Ads. You pick some keywords, set a budget, and see what happens. The system has scores, strategies, and automation options, and it is not always clear what matters and what does not.
This course explains how the system actually works, what you control, and what you are paying for.
Built for anyone who runs search ads or wants to understand them before starting.
What you'll learn
- Calculate the most you can pay per click and still make money
- Read the grades Google gives your ad and know which part to fix
- Decide when to let Google handle bids and when to set them yourself
- Show a returning visitor a different ad than a stranger searching the same thing
- Check whether the automation is finding real buyers or just cheap clicks