Marketing
Growth hacking
Grow without spending more on ads. Retention, virality, and testing what works
Course description
A company spends money on ads. Customers show up, try the product, and most of them never come back. The instinct is to spend more on ads to replace them. But it rarely helps, because the problem is not how many people walk in. The problem is how few of them stay.
This course explains how to measure what actually matters, keep the customers you already have, and grow by getting them to bring others.
Built for anyone who runs a product, a service, or a team responsible for growth.
What you'll learn
- Look at your dashboard and know exactly if things are getting better or worse
- Figure out why people try your product once and never come back
- Get new customers from the ones you already have
- Settle a debate about what works by testing it instead of arguing
- Know when growing fast is the right move and when it will just burn money
Lessons
- 1The north star metric: one number that matters5 min lesson
- 2Retention: the foundation nobody sees?5 min lesson
- 3Virality: when your customers become your marketing5 min lesson
- 4Pricing experiments: the growth lever hiding in plain sight5 min lesson
- 5Competitive moats: why growth without defense is temporary?5 min lesson