Marketing
Conversion rate optimization
Why visitors leave your site without buying, and what to change so they stay
Course description
A business gets visitors to its website. Some buy, most leave. The usual instinct is to get more visitors. But if the site has confusing pages, hidden fees, or unclear offers, more traffic just means more people leaving.
This course explains why visitors leave without buying and what to change so more of them stay.
Built for anyone who sells online and wants more sales from the traffic they already have.
What you'll learn
- Find the exact step on your site where most people drop off and know what to fix
- Look at any page and tell whether it is helping people buy or getting in their way
- Change the words on a page so people understand what you sell within five seconds
- Remove the exact thing at checkout that makes people leave with a full cart
- Make an offer feel like an obvious yes without faking urgency or cutting the price
Lessons
- 1The leaky bucket: why traffic isn't the answer?7 min lesson
- 2Psychological friction: why people leave easy tasks unfinished?7 min lesson
- 3The offer reframe: selling what people actually want7 min lesson
- 4Copy that converts: words that make people act7 min lesson
- 5Checkout optimization: why 70% of carts are abandoned?7 min lesson