Marketing
Consumer behavior
Why people say yes, and how to use that without being manipulative
Course description
A customer picks a restaurant because there is a line outside, pays more for a product after seeing a higher price crossed out, and feels obligated to buy from someone who helped them for free. None of this is random.
This course explains the patterns behind these decisions. Why they work, when they backfire, and how to tell the difference between using them honestly and faking them.
Built for anyone who needs to persuade people or understand how decisions are actually made.
What you'll learn
- Figure out why a customer trusts one offer and ignores another
- Tell the difference between real urgency and manufactured pressure
- Structure a pricing page so the right option feels obvious
- Turn a free trial or small purchase into a long-term customer
- Know when a psychological tactic will backfire and damage trust