Q1/10
Why does presenting 24 options instead of 6 typically reduce sales, even though customers say they want more variety?
Q2/10
A SaaS company offers Basic at $9/month and Premium at $49/month. Most people choose Basic. What pricing change could shift buyers toward Premium?
Q3/10
Which product description passes the "foot test" — could you literally touch, see, or measure what is being described?
Q4/10
Why does "We respond within 11 minutes" convert better than "We offer fast support"?
Q5/10
According to Eugene Schwartz's awareness model, what should you show a visitor who knows they have a problem but has no idea solutions exist?
Q6/10
A law firm's intake form has 15 fields and a 4% completion rate. Based on the micro-commitment principle, what is the best first step?
Q7/10
A checkout page shows 12 payment methods with equal visual weight. Based on Hick's Law, what change would most likely increase completed purchases?
Q8/10
Why does a prominent coupon code field at checkout often decrease conversion rate?
Q9/10
You run an A/B test for 3 days. Version B shows 22% more sales. Your boss wants to implement it immediately. Why might this be a costly mistake?
Q10/10
A customer adds a product to cart but leaves without paying. Based on the remarketing framework, what should the first recovery email look like?