Mobile App LTV Calculator
Subscription & Ad Revenue
Output Benchmarks
How to use this Mobile App LTV Calculator
Input Data
Enter your current Mobile App metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
Strategic Context
Strategic Context Loading...
Operational Reality
THE WHALE ECONOMY
Mobile Apps (especially F2P games) are driven by "Whales". Often 95% of users pay $0. The LTV model relies on the top 2% of users spending thousands. Your specific LTV calculation must account for Ad Revenue (average revenue per user) + IAP (In-App Purchases).
ARPDAU (Daily Active User Revenue)
In mobile, monthly LTV is too slow. You need to track ARPDAU. If you spend $1 to get a user, how much do they pay back in Day 1, Day 3, D7?
If you don't recoup 30% of CAC by Day 7, you likely won't scale.
Tactical FAQ
TACTICAL Q&A
Q: My App LTV is low ($0.50). Can I buy ads?
Q: Subscription vs IAP (In-App Purchase) LTV?
Q: How does Apple's ATT (Privacy) affect LTV?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
: Mobile App Protocol