Liquidity$2 500
Free Strategy Tool

Freelance Hourly Rate Calculator

Design & Dev Pricing

Min Hourly Rate Required$150.12
Gross Goal$16 250
Monthly Hrs108h

Output Benchmarks

Underpriced< $50/h
Competing with Upwork/Fiverr
Pro$100 - $150
Senior specialist tier
Expert$250/h+
Strategic advisory tier

How to use this Freelance Hourly Rate Calculator

01

Input Data

Enter your current Freelance metrics into the labeled fields above.

02

Analyze Ratios

Instantly view efficiency ratios calculated against elite standards.

03

Optimize

Compare your results with the Benchmarks on the right to find leverage points.

Strategic Context

THE STRATEGIC VIEW

Freelancing is a business of selling outcomes, not hours. However, to stay solvent, you must calculate your "Survival Floor"—the hourly rate that accounts for unbillable admin time, sales taxes, and health insurance. Strategic pricing starts with knowing your cost to exist as a professional.

Operational Reality

THE 50% RULE

Freelancers confuse "Salary" with "Billings".

In a corporate job, your employer pays for your laptop, health insurance, taxes, and finds you work.

As a freelancer, you spend 50% of your time purely on Admin/Sales. If you want to earn $100k/year, you need to bill like you earn $200k/year to cover the unbillable hours.

THE FEAST AND FAMINE BUFFER

Your rate must include a "Risk Premium". You might have 0 work in December.

Your hourly rate in October needs to subsidize your idle time in December. Never price for 100% utilization. Price for 60%.

Tactical FAQ

TACTICAL Q&A

Q: Retainer or Hourly?
A: Retainer always. "I will be available for 10 hours/week" is better than "I will bill you for what I do". It smooths cash flow and stops the client from nitpicking minutes.
Q: How do I raise rates for old clients?
A: "inflation adjustment". Once a year, send an email: "Due to increased demand and costs, my rates are moving to X effective Jan 1st". 80% will stay. 20% will leave (which frees you up for higher paying clients).
Recommended Course

Master The System

This calculator is just one tactical step. The full strategy is documented in the core protocol.

Source Lesson

Sales Engineering: Freelance Protocol

Start Lesson →

Related concepts

#ARPU#ROI#KPI