Liquidity$2 500
Free Strategy Tool

TikTok Ads ROAS Calculator for Supplement Brands

Measure the efficiency of your marketing spend per dollar. ROAS and Net Profit tracking.

Net Ad ROI20%
ROAS3.00x
BE ROAS2.50x

Output Benchmarks

Hook Failure< 1.5x
Too corporate, users skipping
Healthy (DTC)2.5x - 3.5x
Standard for wellness brands
Viral Scale> 5.0x
Native UGC dominance

How to use this TikTok Ads ROAS Calculator for Supplement Brands

01

Input Data

Enter your current Health & Wellness metrics into the labeled fields above.

02

Analyze Ratios

Instantly view efficiency ratios calculated against elite standards.

03

Optimize

Compare your results with the Benchmarks on the right to find leverage points.

The Core Equation

Gross Revenue / Ad Spend

Strategic Context

THE STRATEGIC VIEW

TikTok is the epicenter of the Supplement "Hype Cycle." For wellness brands, ROAS is a byproduct of education and social proof. Success here requires moving from "Buy Now" ads to "Problem-Aware" native content that survives the 2-second attention span.

Operational Reality

THE "EDUTAINMENT" MANDATE

Supplement brands fail on TikTok when they act like pharmaceutical companies. TikTok is a social platform first. To hit a 3.0x+ ROAS, your creative must follow the Hook-Value-CTA framework. The first 1.5 seconds must address a specific pain point (e.g., "Can't sleep?" or "Brain fog?").

Tactical FAQ

TACTICAL Q&A

Q: Can I use medical claims in TikTok supplement ads?
A: No. TikTok is extremely strict. Focus on "wellness" and "lifestyle" benefits rather than "curing" conditions to avoid ad account bans.
Q: Best creative format for supplement ROAS?
A: "Green Screen" reactions or "Stitch" videos where a creator explains the ingredients in a native, non-polished way (Lo-Fi beats High-Fi).
Recommended Course

Master The System

This calculator is just one tactical step. The full strategy is documented in the core protocol.

Source Lesson

Digital Marketing: Health & Wellness Protocol

Start Lesson →

Related concepts

#CAC#LTV#ROI#CRO