Law Firm Google Ads ROAS Calculator
2025 Search Intent Model
Output Benchmarks
How to use this Law Firm Google Ads ROAS Calculator
Input Data
Enter your current Legal Marketing metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
Google Search is the most expensive and most profitable real estate in the legal world. With CPCs for "Personal Injury" exceeding $100, the ROAS strategy must prioritize "High-Value Intake." Success isn't about more leads; it's about the conversion of high-intent searchers into signed, high-settlement cases.
Operational Reality
THE $150 CLICK REALITY
In legal search, ROAS is a game of extreme margins and relevance. With Cost Per Click (CPC) for high-intent terms ranging from $9 to $15+ (and over $200 for PI in some markets), your conversion rate is the only variable between profit and bankruptcy.
QUALITY OVER QUANTITY
A 3.5x ROAS on Google is often more valuable than a 7.0x ROAS on Facebook. Why? Because a search lead represents an Immediate Need. These leads close 10x faster and have a signed contract probability of ~25%, compared to the long nurture cycles of social leads.
GOOGLE SCREENED & LSAs
The Map Pack is the new ROAS multiplier. Local Services Ads (LSAs) for lawyers allow you to pay per *qualified lead* rather than per click. If your firm is "Google Screened," your trust factor doubles, often increasing CTR by 15% and lowering the effective CPA.
Tactical FAQ
TACTICAL Q&A
Q: Why is my Google Ads ROAS lower than Facebook?
Q: Should I use 'Broad Match' for legal keywords?
Q: How do LSAs (Local Services Ads) impact my ROAS?
Q: What is a healthy conversion rate for legal search ads?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Legal Marketing Protocol