HVAC Google Ads ROAS Calculator
2025 Emergency Search Model
Output Benchmarks
How to use this HVAC Google Ads ROAS Calculator
Input Data
Enter your current Home Services metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
In HVAC search marketing, ROAS is a byproduct of operational speed. Google captures the "Emergency Customer," but profitability is won or lost at the dispatch level. Bidding for keywords like "AC Repair" requires a high-ticket "Replacement" funnel to offset the rising cost of search intent.
Operational Reality
THE EMERGENCY INTENT ENGINE
Google Ads for HVAC is driven by immediate crisis: "AC Not Working" or "Heater Repair Near Me." In 2025, ROAS is determined by your Speed-to-Answer. If the user clicks your ad but reaches a voicemail, your ROAS effectively drops to zero.
THE $250 LEAD REALITY
Cost Per Lead (CPL) for high-intent HVAC search terms can hit $125 - $250. To survive these costs, your funnel must be optimized to filter for Replacements. A 13.89x ROAS is the median for branded search, while generic "AC repair" terms require a 25% EBITDA margin to stay profitable.
LSAs: THE ROAS SAFETY NET
Google Local Services Ads (LSAs) for HVAC allow you to pay per *qualified call* rather than per click. With a CPL of $50-$60 and a 50% close rate on these calls, LSAs provide the most stable path to a 5.0x+ ROAS for local contractors compared to traditional Search PPC.
Tactical FAQ
TACTICAL Q&A
Q: Why is my Google Ads ROAS lower than Facebook?
Q: What are the best keywords for high ROAS in HVAC?
Q: How do 'Near Me' keywords impact my budget?
Q: Should I use Performance Max (PMax) for my HVAC branch?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Home Services Protocol