Dental Google Ads ROAS Calculator
Emergency Search Model
Output Benchmarks
How to use this Dental Google Ads ROAS Calculator
Input Data
Enter your current Medical Marketing metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
Google Search for dentists is an "Intent War." Unlike social media, searchers are in immediate pain or have a high-intent financial decision to make (Emergency Extraction/Implants). Managing ROAS here requires balancing the high Cost-Per-Click (CPC) against the immediate appointment velocity that only Search can provide.
Operational Reality
THE EMERGENCY INTENT ENGINE
Google Search for dentists is driven by "Need, not Desire." While Facebook Ads spark interest in cosmetic changes, Google Ads capture people with an immediate problem: "Emergency Dentist Near Me" or "Broken Tooth Repair."
THE HIGH-CPC CHALLENGE
Cost Per Click (CPC) for dental keywords is premium, often ranging from $12 to $15+. To maintain a healthy ROAS, your landing page must be optimized for mobile conversion with prominent Click-to-Call buttons.
THE 24/7 ROAS MULTIPLIER
Emergency patients don't wait for business hours. HVAC and Dental practices that bid higher for "After Hours" or "Weekend" keywords often see a 3x higher conversion rate, as the competition drops while the urgency peaks. Don't measure ROAS on clicks; measure it on "Chair Time" generated.
Tactical FAQ
TACTICAL Q&A
Q: Why is my Google Ads CPC so high compared to Facebook?
Q: Should I bid on 'General Dentist' or specific treatments?
Q: How do I lower my Dental CPA (Cost Per Acquisition)?
Q: Performance Max (PMax) for Dental: Yes or No?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Medical Marketing Protocol