Google Ads ROAS Calculator
Search SEM Profitability
Output Benchmarks
How to use this Google Ads ROAS Calculator
Input Data
Enter your current Digital Marketing metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
Google Search Ads is an "Intent-Based" machine. You aren't interrupting users; you are answering their prayers. Strategic ROAS in Google Ads depends on capturing high-intent "Bottom-of-Funnel" keywords while maintaining a high Quality Score to lower your Cost-Per-Click (CPC) relative to competitors.
Operational Reality
THE INTENT ENGINE
Unlike Facebook (Interruption Marketing), Google Ads captures "Intent". The user is actively searching for a solution. This means Conversion Rates should be higher, but CPC (Cost Per Click) will be significantly more expensive.
THE QUALITY SCORE MULTIPLIER
Your ROAS in Google Ads is mathematically tied to your Quality Score (1-10). If your score is 10/10, Google gives you a ~50% discount on clicks. If it's 1/10, you pay a ~400% penalty.
Optimizing your Landing Page relevance is often more profitable than optimizing the ad copy itself.
Tactical FAQ
TACTICAL Q&A
Q: Why is my Google Ads ROAS lower than Facebook?
Q: Brand Keywords have high ROAS, should I scale them?
Q: How does "Broad Match" affect ROAS?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Digital Marketing Protocol