Free Strategy Tool

Facebook Ads ROAS Calculator for Real Estate Agents

Q: How do I calculate "Real" ROAS for a 6-month sales cycle?

Use a **Pipeline Multiplier**. If 1% of your Facebook leads historically close, and your average commission is $15k, every lead is worth $150. If you spend $1,000 to get 50 leads ($20 CPL), your "Pipeline ROAS" is 7.5x ($7,500 / $1,000).

Measure the efficiency of your marketing spend per dollar. ROAS and Net Profit tracking.

Ad Spend ($)

Gross Ad Rev ($)

Gross Margin (%)

Net Ad ROI20%

ROAS3.00x

BE ROAS2.50x

Output Benchmarks

Lead Junkie< 5.0x

Cheap leads, zero closings

Healthy (RE)10.0x - 15.0x

Standard for solo agents

Elite Producer> 25.0x

Systematized ISA follow-up

How to use this Facebook Ads ROAS Calculator for Real Estate Agents

Input Data

Enter your current Real Estate metrics into the labeled fields above.

Analyze Ratios

Instantly view efficiency ratios calculated against elite standards.

Optimize

Compare your results with the Benchmarks on the right to find leverage points.

The Core Equation

Projected Commission / Ad Spend

Strategic Context

THE STRATEGIC VIEW

Real estate marketing on Meta is not a "Checkout" game; it is a "Nurture" game. ROAS calculation must bridge the gap between a $2 lead and a $20,000 commission check 6 months later. This model accounts for the long-tail conversion cycles inherent in high-ticket property sales.

Operational Reality

THE LONG-TAIL CLOSING REALITY

In real estate, "Instant ROAS" is a myth. A user who clicks an ad for a "List of Homes Under $500k" is often 6-12 months away from a mortgage application. Your calculator should use Projected Commission Value (PCV) to measure ad effectiveness in real-time.

THE ISA MULTIPLIER

The difference between a 5x and 25x ROAS in real estate isn't the ad—it's the Inside Sales Agent (ISA). If leads aren't called within 90 seconds, the conversion rate drops by 400%. Elite agents use Meta to fill the top of the funnel and automated CRM workflows to "bleed" the funnel into closings.

LISTING VS BUYER LEADS

Buyer leads are plentiful but low-intent ($2-$5 CPL). Seller leads (Listings) are expensive ($30-$100 CPL) but represent the highest ROAS. A single listing can lead to both a seller commission and a buyer side referral, effectively doubling your ROAS on the same ad dollar.

Tactical FAQ

TACTICAL Q&A

Q: What is a good Cost Per Lead (CPL) for real estate in 2025?

A: For buyer leads, aim for $3-$8. For seller leads/home valuations, expect $40-$80. If your buyer CPL exceeds $15, your creative is likely too "salesy" and lacks a compelling "Lead Magnet" (like a distressed property list).

Q: How do I calculate "Real" ROAS for a 6-month sales cycle?

A: Use a Pipeline Multiplier. If 1% of your Facebook leads historically close, and your average commission is $15k, every lead is worth $150. If you spend $1,000 to get 50 leads ($20 CPL), your "Pipeline ROAS" is 7.5x ($7,500 / $1,000).

Q: Facebook vs Zillow/Realtor.com?

A: Zillow sells "Bottom Funnel" intent (higher cost, lower volume). Facebook creates "Top Funnel" awareness (lower cost, higher volume). For a healthy 15x ROAS, use Facebook to build your brand and Zillow to cherry-pick immediate buyers.

Output Benchmarks

Lead Junkie< 5.0x

Cheap leads, zero closings

Healthy (RE)10.0x - 15.0x

Standard for solo agents

Elite Producer> 25.0x

Systematized ISA follow-up

Recommended Course

Master The System

This calculator is just one tactical step. The full strategy is documented in the core protocol.

Source Lesson

Digital Marketing: Real Estate Protocol

Start Lesson →

Related concepts

#CAC#LTV#ROI#CRO