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Law Firm Facebook Ads ROAS Calculator

2025 Case Value Model

Net Ad ROI20%
ROAS3.00x
BE ROAS2.50x

Output Benchmarks

Danger Zone< 2.5x
CPL > $150 stalling growth
Healthy (Legal)5.0x - 7.0x
Target for PI/Family Law
Authority> 12.0x
High-ticket settlement dominance

How to use this Law Firm Facebook Ads ROAS Calculator

01

Input Data

Enter your current Legal Marketing metrics into the labeled fields above.

02

Analyze Ratios

Instantly view efficiency ratios calculated against elite standards.

03

Optimize

Compare your results with the Benchmarks on the right to find leverage points.

The Core Equation

Settlement Value / Total Ad Spend

Strategic Context

THE STRATEGIC VIEW

Facebook Ads for Law Firms represent a massive arbitrage opportunity. While search terms for injury lawyers exceed $200 per click, Meta allows firms to capture victims during the "Awareness Phase" at a 90% discount. Success is measured by the Projected Settlement Value (PSV) of the resulting lead pipeline.

Operational Reality

THE LEGAL ARBITRAGE

While Google Search keywords like "Personal Injury Attorney" can exceed $100 per click, Facebook Ads allow you to capture the same victim's attention for ~$1.32. This arbitrage allows firms to build a massive "Top of Funnel" by reaching potential clients *before* they have decided to hire a competitor.

PROJECTED SETTLEMENT VALUE

ROAS in PI (Personal Injury) law is a long game. The average settlement value in 2025 is ~$55,000. To maintain a healthy 6.0x ROAS, your Facebook campaigns must focus on "Tier 1" cases (Severe Injuries/Trucking) rather than low-value soft tissue claims.

BRAND RECALL IS ROAS

On Meta, you aren't just buying leads; you are buying "Mindshare." High ROAS comes from building such strong brand recall that when an accident occurs, your firm is the first one called. 340% ROI improvements are common for firms that switch from text-based ads to empathetic video content.

Tactical FAQ

TACTICAL Q&A

Q: Is Facebook actually effective for Personal Injury leads?
A: Yes. While intent is lower than Google Search, the Cost Per Lead (CPL) is often 70% lower (averaging ~$95). Firms utilizing Meta achieve a 5.0x+ ROAS by focusing on "Awareness" and building trust early in the victim's journey.
Q: How do I measure settlement value in ROAS?
A: Since legal cases take months to settle, use Projected Case Value. If your historical average for a Trucking accident is $100k and for an Auto accident is $37k, track your ROAS against these projections to scale ad spend monthly.
Q: Why are my legal ads getting 'tire kickers'?
A: You likely aren't using "Qualifying Questions" in your Lead Forms. Ask: "When did the incident occur?" and "Was there police involvement?". Filtering out non-accidental inquiries or old cases (past statute of limitations) boosts your final ROAS significantly.
Q: What content works best for lawyers on Facebook?
A: Video of the actual attorney. Seeing the face and hearing the voice of the lawyer builds the trust necessary to move a user from "Scrolling" to "Signing." Case results and client testimonials perform 40% better than stock-photo ads.
Recommended Course

Master The System

This calculator is just one tactical step. The full strategy is documented in the core protocol.

Source Lesson

Digital Marketing: Legal Marketing Protocol

Start Lesson →

Related concepts

#CAC#LTV#ROI#CRO