HVAC Facebook Ads ROAS Calculator
2025 Replacement Model
Output Benchmarks
How to use this HVAC Facebook Ads ROAS Calculator
Input Data
Enter your current Home Services metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
In the HVAC industry, Facebook Ads are for "System Replacements," not $99 tune-ups. To achieve a 7.0x+ ROAS, contractors must use Meta to push financing offers ($150/mo for a new AC) that convert homeowners before they enter the emergency search cycle.
Operational Reality
SERVICE CALLS VS INSTALLATIONS
If your Facebook Ads are selling $99 tune-ups, your ROAS will struggle to break even. In 2025, elite HVAC contractors use Meta to drive Full System Replacements, where the average ticket size is $14,000+.
THE FINANCING MULTIPLIER
The secret to a 7.0x ROAS on Facebook isn't the ad copy; it's the Financing Offer. High-performing ads lead with "0% APR for 24 Months" or "$150/mo for a New AC." This lowers the barrier to entry and increases close rates by up to 30%.
SEASONAL PRE-EMPTION
HVAC ROAS peaks *before* the extreme weather hits. Smart contractors launch "System Age Audits" in the shoulder seasons (Spring/Fall) to capture replacement intent before the homeowner is in a "No Cooling" emergency. This allows for lower CPCs and a more stable installation schedule.
Tactical FAQ
TACTICAL Q&A
Q: What is a good Cost Per Lead (CPL) for HVAC replacements in 2025?
Q: Should I optimize my Facebook ads for 'Service' or 'Replacements'?
Q: How do I beat larger HVAC competitors with bigger budgets?
Q: What is the ideal monthly budget for HVAC Facebook Ads?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Home Services Protocol