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Dental Facebook Ads ROAS Calculator

2025 Patient Acquisition Model

Net Ad ROI20%
ROAS3.00x
BE ROAS2.50x

Output Benchmarks

Danger Zone< 2.5x
CPL > $150 eating margins
Healthy (Dental)3.5x - 5.0x
Standard for general practice
High Ticket Success> 8.0x
Implants & Cosmetic dominance

How to use this Dental Facebook Ads ROAS Calculator

01

Input Data

Enter your current Medical Marketing metrics into the labeled fields above.

02

Analyze Ratios

Instantly view efficiency ratios calculated against elite standards.

03

Optimize

Compare your results with the Benchmarks on the right to find leverage points.

The Core Equation

Estimated Patient Value / Ad Spend

Strategic Context

THE STRATEGIC VIEW

Dental marketing on Meta is about the shift from "General Cleaning" to "High-Value Procedures" (Implants/Invisalign). ROAS in a modern practice is throttled not by the algorithm, but by the Front Desk Leak—the gap between a lead being generated and a patient sitting in the chair. This model accounts for Case Acceptance reality.

Operational Reality

THE PATIENT ACQUISITION ENGINE

In dental marketing, ROAS is won in the "Case Acceptance" phase. While Click-Through Rates (CTR) on Meta often hover around 1.05%, the intent for High-Value Procedures (HVP) like Invisalign and Implants drives the real profitability.

THE FRONT DESK LEAK

The #1 killer of dental ROAS is "Speed-to-Lead." If your front desk team waits more than 5 minutes to call a Facebook lead, the conversion rate drops by 70%. Best-in-class practices achieve a 5.0x ROAS by integrating their CRM (Dentrix, OpenDental) with automated SMS follow-ups.

DESIRE VS EMERGENCY

Use Meta/Facebook to trigger Desire (Cosmetic, Implants, Whitening). These procedures have higher margins and support a $75-$150 Cost Per Lead (CPL). Google Search is better for Emergency needs (Toothache, Broken Crown), but Meta allows you to build a patient pipeline *before* they search for a competitor.

Tactical FAQ

TACTICAL Q&A

Q: What is a good Cost Per Lead (CPL) for dental implants in 2025?
A: A healthy benchmark is $75 - $150 per high-intent lead. While general cleanings can be acquired for $30, a single closed implant case (worth $5k+) provides the ROI necessary to scale your practice aggressively.
Q: Why are my ads getting clicks but no booked appointments?
A: Check your "Offer Friction." A "Free Consultation" is the baseline. To boost ROAS, try a high-value hook like a "$500 Case Credit." Also, ensure your front desk is trained to "Sell the Appointment," not the clinical procedure, over the phone.
Q: How do I measure ROAS if treatment takes 6 months?
A: Use Estimated Patient Value (EPV). If your historical average for an implant patient is $5,000, credit the lead with that amount in your calculator as soon as the treatment plan is accepted. This allows you to optimize ad spend in real-time.
Q: Facebook vs Google Ads for dental clinics?
A: It's a "Pull vs Push" strategy. Google Search *pulls* emergency patients (high CPC). Facebook *pushes* cosmetic desires (lower CPC). For a balanced 4.0x ROAS, use Google for immediate fill-ins and Facebook for long-term high-ticket growth.
Recommended Course

Master The System

This calculator is just one tactical step. The full strategy is documented in the core protocol.

Source Lesson

Digital Marketing: Medical Marketing Protocol

Start Lesson →

Related concepts

#CAC#LTV#ROI#CRO