Facebook Ads ROAS Calculator
Target Profitability Model
Output Benchmarks
How to use this Facebook Ads ROAS Calculator
Input Data
Enter your current Digital Marketing metrics into the labeled fields above.
Analyze Ratios
Instantly view efficiency ratios calculated against elite standards.
Optimize
Compare your results with the Benchmarks on the right to find leverage points.
The Core Equation
Strategic Context
THE STRATEGIC VIEW
Facebook Ads (Meta) is the world's most powerful "Interest-Based" engine. Unlike Search, where users find you, Meta allows you to find users based on their behaviors and desires. Strategic success in this ecosystem is not about the bid; it is about the creative "Hook" and the mathematical proof of profitability (ROAS).
Operational Reality
THE FACEBOOK ADS TRAP
Facebook (Meta) Ads is an auction for attention, not a guaranteed vending machine. The biggest mistake advertisers make is focusing on "Cheap Clicks" (CPC) or "Viral Reach" (CPM). These demand metrics often deceptively imply success while your bank account bleeds.
REALITY CHECK: THE CPM TAX
In Facebook Ads, CPM (Cost Per Mille) rises every year. If your CPM doubles, your ads become twice as expensive to show. To maintain the same ROAS, you must either:
1. Double your Conversion Rate (CVR).
2. Double your Customer LTV.
Tactical FAQ
TACTICAL Q&A
Q: What is a "Good" ROAS for Facebook Ads?
Q: My ROAS dropped from 4.0 to 2.0. Why?
Q: Should I use CBO (Campaign Budget Optimization)?
Output Benchmarks
Master The System
This calculator is just one tactical step. The full strategy is documented in the core protocol.
Source Lesson
Digital Marketing: Digital Marketing Protocol