Intent vs. Interruption: The Search Goldmine

THE BRUTAL REALITY: SEARCHERS ARE HUNGRY

Social media is a cocktail party; Search is a hardware store.

The Conflict: On Facebook, you are trying to distract someone. On Google, they are actively looking for a solution.

The Truth: Search intent is the most valuable data point in the history of commerce. If someone types "emergency plumber nyc," they aren't browsing—they are bleeding.

The Fix: Stop trying to "persuade." Start being the Only Logic Answer to a specific question.

1. THE INTENT SPECTRUM

Target the bottom of the funnel first. If you don't own the "buy now" keywords, you are letting your competitors print money.

2. THE KEYWORD PURGE

Broad match is a trap designed by Google to spend your budget on garbage. Use "Exact Match" and "Phrase Match" to ensure you only pay when the intent is perfect.

SMART WORDS

SEM (Search Engine Marketing)

The "Paid Speed." Buying your way to the top of the results page.

CPC (Cost Per Click)

The "Auction Price." What you pay every time a potential buyer visits your site.

NEGATIVE KEYWORDS

The "Shield." A list of words that prevent your ad from showing (e.g., "free," "jobs," "cheap").

TACTICAL DIRECTIVES

1. The Negative Audit: Add "free," "career," and "news" to your negative keyword list immediately. Stop paying for people who aren't buyers.

2. Intent Match: Group your keywords by intent. Don't mix "how to" with "buy now" in the same ad group.

3. The Mirror Test: Does your ad headline exactly match what the user typed? If not, your CTR will suck.