Marketing
Search ads (sem)
Capturing intent and dominating the google search auction.
30 min total • 5 lessons • Certificate upon completion
Course content:
01→
Intent vs. interruption: the search goldmine
•5 min lesson
02→
Quality score: beating the google tax
•5 min lesson
03→
The bidding war: capping the downside
•5 min lesson
04→
Remarketing: the persistent shadow
•5 min lesson
05→
Automation & ai: the modern commander
•5 min lesson