CORE MBA

Marketing

Psychology of influence

Master cognitive hijacking, social proof, and the biological triggers of decision making.

30 min total • 5 lessons • Certificate upon completion

Course content:

01

Cognitive hijacking: social proof

•5 min lesson
→
02

Reciprocity: the invisible debt

•5 min lesson
→
03

Scarcity: the veblen engine

•5 min lesson
→
04

Consistency: the ego trap

•5 min lesson
→
05

Anchoring: the baseline war

•5 min lesson
→

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